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jeka94
3 years ago
12

Xbox video game consoles were developed through a joint venture between Microsoft and the WWE (World Wrestling Entertainment). P

lans were made to rush the product to market to counter new Playstation and Nintendo consoles that were also being released about the same time. Complaints about the video game began immediately after its introduction. These complaints ranged from missing parts to incorrect programming. In which phase of the strategic marketing process did the Xbox strategy fail?
Business
1 answer:
SSSSS [86.1K]3 years ago
8 0

Answer:

The Implementation Phase

Explanation:

A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.

A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.

Such a plan incorporates the following phases:

  1. Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
  2. Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
  3. Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
  4. Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.

In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.

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Boeing's 737 airplane and Hewlett-Packard's printer business are examples of using enhancements and migrations of existing produ
Sonja [21]

Answer: product platform

Explanation:

Product platform is simply referred to as the common elements regarding the products of a company. When a new product is introduced into a particular market, the existing elements can be used.

Since Boeing's 737 airplane and Hewlett-Packard's printer business are examples of using enhancements and migrations of existing products, the product platform is attributable here.

5 0
3 years ago
Suppose you're working as a salesperson and one of your prospects tells you they are interested in your product because it is th
Artemon [7]

a. Situational needs

b. Functional needs

c. Social needs

d. Psychological needs

e. Knowledge needs

Answer:

b. Psychological needs

Explanation:

-Situational needs are the ones that are related to the customer's environment, place and time.

-Functional needs are the basic ones people need to be able to live.

-Social needs refer to the need people have to relate to the others.

-Psychological needs refer to things pople need for their well-being and being able to function properly.

-Knowledge needs refers to the ones related to learning new things.

According to this, the need the buyer is expressing is a psychological need because your prospect says that they are interested in the product because it is the one best suited for a particular task. The prospect could be able to buy a similar product from someone else but as they consider this as the best one, buying it will make them feel good.

4 0
3 years ago
A pattern of relationships and accountability between a superior and his or her subordinates is established by the process of:
crimeas [40]
Delegation of Authority

The delegation of authority is having upper level management funnel tasks and information through their chain. Delegation is assigning someone below them (usually) a task to complete. 

Often the delegation of authority looks like this:
Top level management
Middle level employee
Low level employee
Operating level employee
7 0
3 years ago
In the movie 9 to 5​, Maria Delgado worked mornings and her​ sister, who came in a few minutes before Maria​ left, worked the sa
labwork [276]
This type of flexible work arrangement is known as SHIFT.
In shift arrangement, the hours in the days are often divided equally into night and day sections, which are handle by different employees. Sometimes, a day work may be divided into three shift depending on the policies of the concerned company.

3 0
3 years ago
Read 2 more answers
Eaton Electronics uses a periodic inventory system.
aev [14]

The cost of ending inventory of Eaton Electronics on June 30 is $13,600.

<h3>What is the LIFO method?</h3>

The LIFO method values the cost of goods sold based on the assumption that goods sold are from the latest stock.

For example, using LIFO, Easton would have the two TVs sold based on the cost of the May Purchases instead of specific identification.

<h3>Data and Calculations:</h3>

Beginning inventory (2 x $1,500) = $3,000

April Purchases (4 x $1,450) = $5,800

May Purchases (5 x $1,600)=  $8,000

Cost of goods available for sale = $16,800

Cost of goods sold (2 x $1,600) = $3,200

Ending inventory = $13,600 ($16,800 - $3,200)

Thus, the cost of ending inventory is $13,600.

Learn more about the LIFO method at brainly.com/question/10026597

#SPJ1

6 0
2 years ago
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