Gerrard, a manager at Zinc Od Clothing, organizes a survey to study the quality of the company’s products. He instructs the surv
ey team to interview readily accessible customers who visit the outlets during weekdays. In the context of nonprobability samples, Zinc Od Clothing is most likely using a _____ for its survey.
Convenience sampling is most important and is useful in pilot testing of a product.
It is a type of sampling, that is a non probability sampling in which a sample is taken for testing which is a part of a group of sample products which is close to hand. It is usually taken from the part which is easily accessible or easy to reach.
In the question, Gerrard asks his survey team to interview the customers who are readily accessible at their outlets. This gives an example of convenience sampling.
