Question

After identifying the target audience for the university's new advertising campaign, the advertising team needs to decide whether the advertising objective is to ________, ________, or ________ potential and/or existing students.

Answer 1

Answer:

Inform, Persuade and Remind

Explanation:

Advertising has three main objectives, some also refer to them as promotion strategies. These objectives are to inform potential customers about the product; introduce the product, persuade them to try the product by emphasizing the benefits especially above competitors' products and then remind them about the product and the need to make a decision of commitment to the product.

These are also referred to as the broad advertising objectives in marketing which means various brands and products do have specific objectives and goals in mind while advertising their products. Specific objectives could include creating positive brand awareness, increasing sales as well as customer based among others.

For the University's new advertising campaign, therefore, potential students need to be informed about the product and also persuaded to try the product while existing students who already know about the product all reminded about the product and persuaded to try and patronise the product.