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WINSTONCH [101]
3 years ago
12

We note in the mini-case that hian celestial is implementing the differetiation strategy. Provide examples of competive dimensio

ns on which this firm focuses while implementing its differentiation strategy?
Business
1 answer:
jolli1 [7]3 years ago
6 0

Some of the dimensions on which Hain celestial focuses while adopting differentiation strategies are-

  • Adequate targeting of potential group/segment
  • Affordability as well as accessibility of the product
  • Discounts and coupons for achieving targets

Explanation:

Hain celestial is one of the leading food company in the US. To increase its market reach and dominance it is utilising differentiation strategy on the following aspects-

  • Adequate targeting of potential group/segment- The firm through adequate targeting of potential users is trying to expand its consumer base as well as trying to make its presence felt in mid-range segment i.e. the most prosperous segment of the modern world.
  • Affordability as well as the accessibility of the product- Through caring for affordability and accessibility, the company wants to increase sales growth and utilising the prospects used by FMCG sector. It also tries to exert pressure on rivals by slashing its revenue per unit but increasing it holistically.  
  • Discounts and coupons for achieving targets- Through this, the company not only aims at increasing brand value and awareness but also complete the sales target for the period. It also places the company at a comparatively advantageous position.

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garik1379 [7]

Disappointed by airline industry and the services provided by airline industry is given below

Explanation:

1.Disappointed customerwill not only cost you money but will also create the possibility of bad word-of-mouth, which can affect future sales and money in your pocket.

2.In an airport environment, and in particular in a hub station with the high volume of connecting traffic and increased probability that you will experience some sort of service disruption, this is even more critical. When you get a sandwich you don’t like or your movie freezes or your bed is not made-up to your liking, you are upset and looking for someone to remedy the situation. Once you have established that you will not elevate your tone to match that of the irate customer, you need to do a few more things. You have to listen to the problem and try to see it through the eyes of the customer. He or she will tell you everything you need to know. The actual incident is never at the root of the behavior. The more you are able to convey your empathy for the situation the customer is in – “I was late coming in from New York and I missed the connecting flight to San Francisco, where my sister is getting married tomorrow morning.” – the greater the trust that will develop between you and the customer. More than anything, customers want someone from your company to understand the unfortunate circumstances they have been left in. They want to vent, they want to feel that you have understood and cared about their predicament, and they want a genuine apology. Lastly, they want a solution. They want to see you try to find a fix for their problems, and even if the result is not ideal, they will be brought back to a calm state by your efforts and communication. Maintain good eye contact, let them know what you’re doing, and try to deliver a solution that addresses their concerns. It is not always possible to do this, and companies generally employ a Customer Relations department to handle transactions such as refunds or compensation for situations where the employee and the customer were unable to reach an acceptable resolution at the first point of contact.

3.Essentially, an airline's hard product is the plane itself, and the airline's soft product is the service, food, and the drinks. Hard product can also be non-airplane constituents, such as lounge amenities. Consequently, the food and drinks in the lounge is soft product, while airline lounge showers are hard products.

8 0
3 years ago
Lin’s Dairy uses the aging approach to estimate bad debt expense. The ending balance of each account receivable is aged on the b
Nesterboy [21]
What amount should be recorded as Bad Debt Expense for the current year?
Not yet due:
22,000
Estimated Percentage Uncollectible: 3%
Estimated Amount Uncollectible: 660

Up to 120 days past due:
6500
Estimated Percentage Uncollectible: 14%
Estimated Amount Uncollectible:
910

Over 120 days past due:
2800
Estimated Percentage Uncollectible: 34%
Estimated Amount Uncollectible: 952

Estimated Balance in allowance for doubtful accounts: 2522

Current balance in allowance for doubtful accounts: 1200

Bad Debt Expense for the Year: 1322
4 0
2 years ago
Which type of marketing intermediary are sales representatives of manufacturers and wholesalers?
Len [333]

Answer:

C. Agents

Explanation:

They are sales representatives for manufacturers or wholesalers and usually are hired on a commission basis.

6 0
3 years ago
Each week a soft drink machine sells x cans of soda for $0.75/soda. The cost to the owner of the soda machine for each soda is $
Assoli18 [71]

Answer:

$34.8

Explanation:

Profits = sales - costs( variable costs +fixed costs)

In this case : total sales will be price $0.75 x units sold X= 0.75X

Variable costs : =$10 x units sold= $10x

Fixed cost remain $25 as they are not affected by quantity.

profits for the Week

P= (0.75x- 0.10x)-$25

Profit for the week with units sold as 92: x = 92

p= ( {0.75x92} - {0.10x92} )- $25

P= $69 - $9.2- $25

P=$59.8- $25

   =$34.8

3 0
3 years ago
The following totals for the month of April were taken from the payroll register of Magnum Company. Use this information to answ
tankabanditka [31]

Answer:

(C) debit to Payroll Tax Expense for $1,148

Explanation:

"employer's payroll taxes" This means we are asked for the entry of the employer, not the employee.

The employer will contribute the same amount for FICA(medicare and social security)  FUTA and SUTA

so the entry will be :

<u>payroll tax expense debit 1148</u>

FICA taxes payable credit 900

FUTA payable credit 32

SUTA payable credit 216

7 0
3 years ago
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