Question

Logan enjoys going to the local zoo. He does not like the price of the zoo food and beverages, however, as they are much more expensive than food in other places. When he does buy a drink, he usually goes for the extra-large because he gets a souvenir cup that he gets to keep. The souvenir cup represents which of the following?
a. Core product
b. Experiential benefits
c. Product lines
d. Brand extensions
e. Supplemental features

Answer 1

Answer:

Letter e is correct. Supplemental features.

Explanation:

The core product is one whose fundamental utility meets consumer needs.

A supplemental feature of the product is one that provides extra benefits beyond the main utility of the product, with the goal of adding value to the product and relevant consumer attributes, which often justifies the higher price for the product buyer.