It should be spent equally
A company with that amount of revenue still saying that they hardly keep the doors open is probably because the profit is maybe negative. Profit is calculated by subtracting the total cost, that is the summation of the fixed cost and the variable cost, from the revenue. Even if the revenue is high, if the cost is also high, the profit will remain low.
I believe the answer is: Rationalization
In psychology, rationalization refers to the act of justifying negative behaviors/outcome in your life even if the justification is inappropriate.
This action often being done by someone who are not willing to face the truth and refused to held accountable for the outcome that happened in their life.
They waited for prices to go up so they could sell their goods for even more money.
This should be precisely the correct answer
