Question

Imagine you own a pet cremation business (or taxidermy service, if you prefer). You want to use market research to identify how you can grow your business, but you are on a limited budget. Review the marketing research techniques (105 - 116) outlined in the chapter. 1. What information would be most valuable? Explain. 2. Determine which research technique you would use for your small business.

Answer 1

Answer:

1. Population of those owning a pet in the business area

2. Secondary research technique

Explanation:

1. This provides valuable insight into the possible expected market demand for your cremation services, because the number of those having pets let you know if it is viable to get clients in that location or relocate to another promising location.

2. A secondary research technique allows for a situation as this; in which one has a limited budget. This is the case because one can quickly lookup existing research data from reputable sources such as the US Census Bureau free of charge about the target audience.