The correct answer to this open question is the following.
In the analog age, PR practitioners, unconcerned with brand strategy or other aspects of advertising, dealt primarily with media relations.
A public relations professional based its job in the daily relationship with mass media reporters, the elaboration of press bulletins, the organization of Press Conferences or personal interviews with TV and Radio stations, to answer media inquiries, and to collect important information from the company or the client to send it to media slots.
Learning through punishment
Learning through punishment refers to the phenomenon where an unpleasant response (or punishment) following a behavior or action, makes that behavior or action less likely to occur in the future. In this case, when you get burnt (response) by touching a hot stove (behavior/ action), you learn that touching a hot stove equates pain (an unpleasant response). Therefore, you learn not to touch a hot stove again in the future.
That depends on which land you're talking about.
In the United States, it's the Constitution.