Changed both of them to a fraction
Area = 36 = length*width
Then, while the area is constant the product length*width is constant.
Length and area are inversely related.
That means that to keep the same product (area), length vary in inverse proportion to width.
If you increase length, widht has to decrease to satisfy this relation:
width = 36/length
Of course, you can also say: length = 36 / width.
Left side goes up 5 right side goes up 7
The rate of change between 5,15 is 10