A new beverage by Snapple is currently being sold only in the western United States. Over the next year, Snapple plans to introd
uce the beverage into areas in the Midwest, and then the eastern United States. This distribution strategy during commercialization is referred to as a ___.
A new beverage by Snapple is currently being sold only in the western United States. Over the next year, Snapple plans to introduce the beverage into areas in the Midwest, and then the eastern United States. This distribution strategy during commercialization is referred to as a REGIONAL ROLL OUT.
