In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or USP, are referred to as Brand elements
Advertising Management :
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program.
What are brand elements ?
Brand elements mean those elements, features, or traits that differentiate a brand from others. As mentioned earlier, the core purpose of these brand elements is to develop uniqueness in a competitive market. These elements may include slogans, logo, taglines, brand name, packaging, etc.
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Answer:
Part 1
Revised depreciation expense = $32,000
Part 2
The entry to record depreciation expense :
Debit : Depreciation Expense $32,000
Credit : Accumulated Depreciation $32,000
Explanation:
Straight line method charges a fixed depreciation charge over the year of use of an asset.
<em>Depreciation expense = (Cost - Salvage Value) ÷ Estimated Useful Life</em>
2021
Depreciation expense = $80,000
2022
Old Depreciation expense = $80,000
New Depreciation expense = Depreciable Amount ÷ Remaining Useful Life
= ($240,000 - $80,000) ÷ 5
= $32,000
Answer:
a. 80,000 units
b. 95,000 units
Explanation:
The computation is shown below:
a.The anticipated break-even sales (units) is
As we know that
Break even point in units = Total fixed cost ÷ Contribution margin per unit
= $27,600,000 ÷ $345
= 80,000 units
Where,
Contribution margin per unit = Selling price per unit - Variable cost per unit
= $1,150 - $805
= $345
b. The units for realize operating income is
Unit sales for target profit = (Fixed expense + Target profit) ÷ Contribution margin per unit
= ($27,600,000 + $5,175,000) ÷ $345
= $32,775,000 ÷ $345
= 95,000 units
Answer:
The current share price is $71.05
Explanation:
P3 = D3(1 + g)/(R – g)
= D0[(1 + g1)^3](1 + g2)/(R – g)
= [$1.45*(1.20)^3(1.08)]/(0.11 – 0.08)
= $90.20
The price of the stock today is the PV of the first three dividends, plus the PV of the Year 3 stock price given by:
P0 = $1.45(1.20)/1.11 + $1.45[(1.20)^2]/1.112 + $1.45[(1.20)^3]/1.113 + $90.20/1.113
= 1.568 + 1.695 + 1.832 + 65.958
= $71.05
Therefore, The current share price is $71.05
Answer:
Infant-industry argument
Explanation:
Infant-industry argument says that a particular industry can't compete with other international competitors because of the economies of scale. So, they demand a temporary protection until they gain economies of scale to be ready to compete on a level playing field.
Note: This can also come in the category of 'unfair competition' argument as huge economies of scales of well established companies create an unfair environment for nascent industries to compete on a same level.