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slega [8]
3 years ago
12

Caroline, the store manager at a jewelry store, conducts statewide market research and collects data on customer preferences tow

ard various jewelry items. Based on her findings, she has to recommend the items customers are more likely to buy and the items the store should promote more so that profits can be maximized. In this case, Caroline will be performing the _____ of marketing research.
a. diagnostic role
b. descriptive role
c. prescriptive role
d. prescriptive role
Business
1 answer:
lbvjy [14]3 years ago
6 0

Answer: Option c and d

                         

Explanation: In simple words, prescriptive role refers to the role under which the manager identifies what should be done rather than stating what is done. In other words, under thus role the manager specifies duties and tasks that should be performed to achieve the objectives.

In the given case, Caroline is researching and recommending the actions that should be taken for maximizing the profit.

Hence from the above we can conclude that Caroline is performing prescriptive role.

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The Jeep brand of vehicles provides consumers with a unique blend of freedom and adventure. One of their advertising campaigns f
kipiarov [429]

This unique set of associations that consumers will make with the Jeep brand is referred to as brand image .

Option C

<u>Explanation: </u>

Marketing branding analyzes and designs the image of a brand throughout the market. For sales and marketing, it is important to develop a good connection to the target market. The commodity, its appearance, quality, and labelling, etc. are the measurable aspects of brand management.

Brand Image is an idea or perception that consumers create in their head within a certain period of time about a specific brand. The brand image can be characterized as the vision and interaction of current and potential customers with the brand.  The company photo ultimately fills the customer's mind. Brand image can be similar or completely opposite to brand identity.

6 0
3 years ago
Sunland Company gathered the following reconciling information in preparing its July bank reconciliation:
nikdorinn [45]

Answer:

the adjusted cash balance per book is $25,390

Explanation:

The computation of the adjusted cash balance per book is shown below

= Cash balance per books + Notes receivable and interest collected by the bank - Bank charge for check printing - NSF check

= $21,600 + $4,440 - $70 - $580

= $25,390

Hence, the adjusted cash balance per book is $25,390

We simply applied the above formula so that the correct value could come

And, the same is to be considered

7 0
3 years ago
Career prep b final exam / post test
MariettaO [177]
Do you need help or are you telling?
4 0
3 years ago
A businessman in New York is preparing an itinerary for a visit to seven major cities. The distance traveled, and hence the cost
enot [183]

Answer:

The answer is 5,040.

There are 5,040 different possible itineraries.

Explanation:

The number of different possible itineraries equals the number of the selection of 7 cities from a total of 7 cities where order is important.

We solve thus:

N = P^{7}_{7} = \frac{7!}{(7 - 7)!}

   = \frac{7!}{0!}

   = 7!

   = 7 X 6 X 5 X 4 X 3 X 2 X 1

   = 5,040

6 0
3 years ago
Complete the sentence. "When a market failure arises because marginal social benefit exceeds the ability and willingness to​ pay
pochemuha

Answer:

The correct answer is option C.

Explanation:

Market failure refers to the situation when the market is not able to efficiently allocate resources and the government has to intervene. Market failure generally happens because of the presence of externalities.  

When the marginal social cost is greater than the ability and willingness to pay, the market will fail to optimally allocate resources. The government, as a result, will intervene.  

The government will use vouchers which will cause the marginal private benefit curve to shift upwards by the size of the per-unit voucher.

6 0
2 years ago
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