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slega [8]
3 years ago
12

Caroline, the store manager at a jewelry store, conducts statewide market research and collects data on customer preferences tow

ard various jewelry items. Based on her findings, she has to recommend the items customers are more likely to buy and the items the store should promote more so that profits can be maximized. In this case, Caroline will be performing the _____ of marketing research.
a. diagnostic role
b. descriptive role
c. prescriptive role
d. prescriptive role
Business
1 answer:
lbvjy [14]3 years ago
6 0

Answer: Option c and d

                         

Explanation: In simple words, prescriptive role refers to the role under which the manager identifies what should be done rather than stating what is done. In other words, under thus role the manager specifies duties and tasks that should be performed to achieve the objectives.

In the given case, Caroline is researching and recommending the actions that should be taken for maximizing the profit.

Hence from the above we can conclude that Caroline is performing prescriptive role.

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<h3>What is Social Media Planning?</h3>

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Consider the following transactions for Thomas Company and their effect on the accounting equation. Click on each transaction fo
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Answer:

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Download pdf
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