This trend is attributed to people's perspective on nature and sustainability.
Explanation:
The trend aims to create new sustainable markets that offer environmentally friendly alternatives, such as organic food and drinks, hybrid and electric cars, etc.
These markets contribute to the development of the global economy while protecting the environment, and reducing the levels of pollution and waste.
Today, there has been a growing concern around the world for the quality of nature and food. People are connecting more with nature and this is reflecting on the products they consume, as it has raised a concern about the origin and process of obtaining this product. The population has been prying more products considered "nature friendly" and so we can observe the growth of the market of natural, organic and nutritional foods, cars with low fuel consumption and alternative medicines. These products, in addition to having a minor impact on our health, have a minor impact on the environment.
