In a free enterprise system, what drives individuals to risk their savings in a business venture IS THE POTENTIAL FOR PROFITS.
In a free enterprise system, the forces of supply and demand is what determines what happen in the market, so there is a great potential for producers to make huge profits if they engage in producing the right products.The tendency of making profits is what makes many people to establish business in free enterprise system.
The field of study you're looking for it's criminology. (Star wars reference)
The correct answer is Reliability
Explanation: Reliability: Reflected in the probability of a product malfunction or when its failure occurs. This characteristic has been worked on a lot by the Japanese industry when developing products with low incidence of failure, that is, the product has been given high reliability (from electronic equipment to automobiles).