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Andrew [12]
2 years ago
15

In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditi

onal media planning, such as public relations activities, sales promotion, and direct marketing.
Business
1 answer:
Cerrena [4.2K]2 years ago
3 0

Answer:

Value-added packaging

Explanation:

Value-added packaging is self-explanatory, you try to make a packaging that adds more value to the customer. Since every customer will see the package, you can reach them more than traditional media planning. The value itself can vary widely. By making an artistic design, the customer can better impression about the product. A premium looked packaging will show more prestige to the customer. Some creative packaging can efficiently save space while still protecting the product.

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3 years ago
The Alpine House, Inc., is a large retailer of snow skis. The company assembled the information shown below for the quarter ende
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Answer:

Results are below.

Explanation:

<u>First, we need to calculate the cost of goods sold:</u>

COGS= beginning finished inventory + cost of goods purchased - ending finished inventory

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Contribution margin= 48,000

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3 years ago
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Kisachek [45]

They are in the "collecting information" stage of planning.

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