Question

Skullcandy makes headphones. For 2016 it plans to offer a new product line of wireless headsets to the marketplace. It planned on increasing its market share in the wireless headset marketplace 5% by rolling out targeted marketing campaigns to athletes to obtain 5000 leads for this new product line by July 2015. This is an example of a company’s:

Answer 1

This is an example of a company’s: objective.  

Explanation:

Objective is an aim to achieve something. Objectives explains what are to be done.

A company's objectives describe the goals that are to be achieved by the organization. The strategies will also be defined to achieve the goal. The resources, material and finance to achieve our goal are also defined to reach the objective. The company defines its objective to increase their success rate.

In the above scenario, Skullcandy decides to launch its new product- a wireless headset. The company decides to increase its market share by releasing the new product. This shows the objectives of the company.