Question

When policymakers use the media to deliver specific messages to citizens, what are policymakers trying to do?

Answer 1

They try to promote new policies, laws and ideas.

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Answer 2

Promote policies

With the help of the media, residents learn about the facts through which government policies can influence them, and as the result, it helps the governments to gain feedback on their strategies and plans which they have implemented. The media acts as the principal channel between those who want to change the policies and policymakers by establishing the scope of governmental discussion and coordinating the flow of information.