Answer:
Primary reasons a company would decide to expand internationally are as follows:
- Expanding markets and increasing sales are one of the primary reasons.
- Companies get globalized in order to become a market leader.
- The company may choose to enter into international market in order to diversify a company's product line.
- Markets and investments would be protected by companies once they enter into international market and get engaged in an international business.
- Controlling the expenses is again one of the most important reasons. Company would buy the resources to gain cost advantage.
- For example, the company which is located in Canada gets most of their resources from China; the company would look forward to get situated near China.
- Another reason would be, to get protected from their competitors or to gain advantage over them; the company would decide to expand internationally.
The three motivational factors that induce a company to go global are as follows:
- Economies of Scale — The advantage that a company gain through mass production to achieve the lowest possible production cost per unit.
- Economies of scope — The advantage that a firm gains by producing different varieties of products and services and at different regions.
- Low-Cost Production Factors — It is an opportunity to purchase the resources at the lower possible cost.
Jaguar Land Rover decided to manufacture cars outside the UK for the first time. In recent years, it has rapidly expanded in its home UK and the company is planning to go to Brazil and implement the strategies that they had implemented in India.
Jaguar Land Rover moves to other countries to gain the opportunity of producing at a lower price and to gain economies of scale.
The ability of Miguel to recall those brands of detergent is known as Retrieval set in marketing.
In marketing, the term "Retrieval set refers to series of brands that a consumer can recall from their memory whether they are making purchase or not".
Here, Miguel can easily call to his mind different brand of laundry detergents whether he is considering buying them or not.
The ability to recall those brands is known as Retrieval set in marketing.
Therefore, the Option A is correct.
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Answer:
leveraging a firm's customers to promote a product or service
Explanation:
Viral promotion is a form of marketing in which a good or service is promoted using a firms' social network,
For example, if a firm is about to launch a new product and it wants to do a viral promotion, it would make use of the firms existing customers to promote the good
Answer:
the common fixed expense is $300,000
Explanation:
The computation of the common fixed expense is shown below:
Common Fixed Expenes = Office Administrative Assistant + Office Administrative Assistant + President's Salary
= $70,000 + $47,000 + $183,000
= $300,000
hence, the common fixed expense is $300,000
