Which of these factors is likely to have the greatest influence on purchases by consumers with a limited amount of cash on hand?

1 answer:

6 0

B because when alternatives are cheaper and the consumer has little money, that matters more than the actual price of the good or service (A). C is wrong because we don’t know the price of the item and the income doesn’t matter. D is wrong because if you have limited money, your personal preferences will matter less.

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