Okay, so I think i have the answer to your question, but if not i'm going to put two different answers. Eating nutritious meals is a good example of a healthy short term goal, so is promoting others to and to exercise to get a good advantage to get to the goal. Another example would be running for 5k weeks because that has a stopping point.
So basically, the question is asking for a example of someone working to reach a goal, but doesn't keep that goal, making it not for a life span.
Fear appeal is scaring people into not doing certain things. hm one fear appeal would be maybe a commercial showing a boy on a subway train being kidnapped because his mom was away from him and it would scare mom's not to leave their kids alone.
