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valina [46]
3 years ago
15

There is a connection between the content of an advertisement and the characteristics of the media used to carry the message. Th

is activity is important because each alternative of media is more suited to accomplishing different objectives than others. Also, all media choices have particular advantages and disadvantages that should be taken into account when planning a media strategy.
The goal of this activity is to demonstrate your understanding of the advantages and disadvantages of the various types of media available for advertising.
Read each advantage or disadvantage and match it to the type of media it best represents.
1 Newspapers
2 Direct marketing
3 Radio
4 Television
5 Magazine
6 Outdoor/billboard
7 Internet/mobile
Match each of the options above to the items below.
a. High cost: several channel and program options; may increase awareness of competitors' products.
b. Relatively inexpensive; can be selectively targeted; wide reach.
c. Very targeted; subscribers pass along to others.
d. Can be expensive some markets; advertisements have short life span.
e. Can be linked to detailed content; highly flexible and interactive; allows for specific targeting.
f. Is not easily targeted; has placement problems in some markets; exposure time is very short.
g. Highly targeted; allows for personalization.
Business
1 answer:
GuDViN [60]3 years ago
7 0

Answer: a. Television

b. Radio

c. Magazine

d. Newspaper

e. Internet/Mobile

f. Outdoor/Billboard

g. Direct marketing

Explanation:

Based on the different types of media available, the answers to the items below will be:

a. High cost: several channel and program options; may increase awareness of competitors' products.

The above description is for Television.

b. Relatively inexpensive; can be selectively targeted; wide reach.

The above description is for Radio.

c. Very targeted; subscribers pass along to others.

The above description is for Magazine

d. Can be expensive some markets; advertisements have short life span.

The above description is for Newspaper.

e. Can be linked to detailed content; highly flexible and interactive; allows for specific targeting.

The above description is for Internet/Mobile

f. Is not easily targeted; has placement problems in some markets; exposure time is very short.

The above description is for Outdoor/Billboards

g. Highly targeted; allows for personalization.

The above description is for direct marketing

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Do some independent research on Nicholas Carr (the author of "IT Doesn’t Matter") and explain his current position on the abilit
pychu [463]

Answer:

I agree with Carr's position.

Explanation:

Nicholas Carr is a book author who conceived in america and he has distributed numerous books and articles on innovation, business, and culture.  

Nicholas Carr composed an article called "IT Doesn't Matter" in Harvard Business school at 2003 and in the year 2004 he distributed book called "Does IT Make a difference"  

So His thoughts irritated the data innovation industry for decages.  

Nicholas Carr is a previous individual from the Encyclopedia Britannicas publication leading group of counsels.  

Nicholas Carr was additionally in the directing leading group of the World Economic Forums distributed computing venture.  

Nicholas Carr was an author in home at the University of California at Berkeleys news coverage school.  

So Since 2005 he has composed the well known blog which got exceptionally famous.  

Nicholas Carr was likewise previous official proofreader of the Harvard Business Review.  

His present position is composing and giving a few methods in business and innovation.  

I concur with the situation of Nicholas Carr why in light of the fact that with the assistance of his articles we would knowledge be able to better information on business, innovation and culture.  

With the goal that we can improve our range of abilities and we can learn new things in various societies and advancements.  

By help of his articles and books we can increase some view over various territory in business and new innovations.  

So there are a lot of individuals who followed his articles and books and got numerous inputs to him with respect to the new articles and innovations.  

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7 0
3 years ago
A company's fixed operating costs are $420,000, its variable costs are $3.20 per unit, and the product's sales price is $4.65. W
Hatshy [7]

Answer: The volume of sales that will result in a break-even point is 289,655 units

Explanation: For any organization or company to break-even means its total costs is just the same as its total revenue. This means no profit, and no loss either. Or better still, profit/loss equals zero.

The equation to determine the profit or otherwise of an organization is given as Revenue minus Cost. That is, the sales figure should exceed the cost of production, and the excess would be the profit. If on the other hand the cost of production exceeds the sales figure, then the equation would result in a negative figure which simply means a loss has been recorded.

In the question above, the costs have been given as;

Fixed cost = 420000

Variable cost = 3.2y

Total cost = 420000 + 3.2y

Where y is the number of units produced.

Also the revenue has been given as 4.65y

That is, sales price multiplied by number of units produced/sold

The profit is given as revenue minus cost while the break-even point is given as revenue equals cost, that is;

420000 + 3.2y = 4.65y

Collect like terms and you have;

420000 = 4.65y - 3.2y

420000 = 1.45y

Divide both sides by 1.45

289655.172 = y

y ≈ 289,655

Therefore the sales volume that will result in a break even point is 289,655 units

7 0
3 years ago
Give olaf a plan of action for the future that attacks the problem. be specific and provide examples that relate to wireless tel
bulgar [2K]
The best plan of activity for Olaf is devised an arrangement by 
1. getting a nitty-gritty information of the venture. 
2. Dissecting the current assetsFinalizing a group 
3. Performing venture review 
4. Actualizing and keeping a nearby beware of the task turning points and due dates.
4 0
3 years ago
Campbell Corp. exchanged delivery trucks with Highway, Inc. Campbell's truck originally cost $23,000, its accumulated depreciati
iragen [17]

Answer:

equipment    3,700

Explanation:

First we calcualte the values of the machine given up:

<u>traded-out assets</u>

purchased  23000

depreciation <u>20,000 </u>

book value   3,000

fair value   5,000

gain on disposal   2,000

This gain would be recognzie if there was commercial substance. In this case we don't have commercial substance. So it is deffered.

Value given up forthe new equipment:

cash                   700

traded-out        <u>5,000 </u>

total value         5,700

We subtract the deffered gain on disposal to get the accounting value for the new equipment:

deferred gain       (2,000)

accounting value 3,700

The machine will enter the accounting with 3,700

journal entry

equipment    3,700

acc del        20,000

   equipment            23,000

  cash                             700

3 0
3 years ago
For Tax Year 2019, amounts are indexed using the Chained Consumer Price Index for All Urban Consumers ("chained CPI"). What impa
Effectus [21]

Answer:

d. Using the chained CPI will not have a notable impact on 2019 tax returns.

Explanation:

when amounts are indexed using the chanined consumer price index, they increase slowly because there is a period to period connection in the consumer price index.

Therefore, The use of the chained consumer price index would have not have any significant impact on 2019 tax returns.

3 0
3 years ago
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