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valina [46]
3 years ago
15

There is a connection between the content of an advertisement and the characteristics of the media used to carry the message. Th

is activity is important because each alternative of media is more suited to accomplishing different objectives than others. Also, all media choices have particular advantages and disadvantages that should be taken into account when planning a media strategy.
The goal of this activity is to demonstrate your understanding of the advantages and disadvantages of the various types of media available for advertising.
Read each advantage or disadvantage and match it to the type of media it best represents.
1 Newspapers
2 Direct marketing
3 Radio
4 Television
5 Magazine
6 Outdoor/billboard
7 Internet/mobile
Match each of the options above to the items below.
a. High cost: several channel and program options; may increase awareness of competitors' products.
b. Relatively inexpensive; can be selectively targeted; wide reach.
c. Very targeted; subscribers pass along to others.
d. Can be expensive some markets; advertisements have short life span.
e. Can be linked to detailed content; highly flexible and interactive; allows for specific targeting.
f. Is not easily targeted; has placement problems in some markets; exposure time is very short.
g. Highly targeted; allows for personalization.
Business
1 answer:
GuDViN [60]3 years ago
7 0

Answer: a. Television

b. Radio

c. Magazine

d. Newspaper

e. Internet/Mobile

f. Outdoor/Billboard

g. Direct marketing

Explanation:

Based on the different types of media available, the answers to the items below will be:

a. High cost: several channel and program options; may increase awareness of competitors' products.

The above description is for Television.

b. Relatively inexpensive; can be selectively targeted; wide reach.

The above description is for Radio.

c. Very targeted; subscribers pass along to others.

The above description is for Magazine

d. Can be expensive some markets; advertisements have short life span.

The above description is for Newspaper.

e. Can be linked to detailed content; highly flexible and interactive; allows for specific targeting.

The above description is for Internet/Mobile

f. Is not easily targeted; has placement problems in some markets; exposure time is very short.

The above description is for Outdoor/Billboards

g. Highly targeted; allows for personalization.

The above description is for direct marketing

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Explanation:

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Echo Corporation uses a job-order costing system and applies overhead to jobs using a predetermined overhead rate. During the ye
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Answer:

Actual overhead= $153,400

Explanation:

Giving the following information:

During the year the company's Finished Goods inventory account was debited for $360,000 and credited for $338,800. The ending balance in the Finished Goods inventory account was $36,600.

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Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order sh
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Answer:

The correct answer is A. micro-marketing.

Explanation:

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3 years ago
On January 2, 2015, Roth, Inc. purchased a laser cutting machine to be used in the fabrication of a part for one of its key prod
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Answer:

Explanation:

Depreciation is the systematic allocation of the cost of a machine over its useful lifetime.

There are different types of depreciation like the straight line , double declining  and the units of production method.

<u>Workings</u>

Depreciable amount = 120,000-5000 = 115,000

Useful life = 4 years

Depreciation rate = 115000/4 = 25% = 28,750

                                              2015      2016       2017         2018

Straight line depreciation    28,750  28,750   28,750    28,750

Double declining

Double declining rate = 25%*2 = 50%

2015 = 50% * 115,000= 57,500

2016

Opening book value = 115,000-57,500 = 57500

Depreciation = 57,500*50% = 28,750

2017

Opening book value = 57500-28,750 =28750

Depreciation = 50%*28,750 =14,375

2018

Opening book value   28750-14375 = 14375

Depreciation = 14375*50% = 7188

Units of production

2015 = 280000/1150,000*115,000 = 28,000

2016 =430,000/1150000*115000 = 43,000

2017= 360000/1150000*115000 = 36,000

2018 = 80,000/1150000*115000 = 8000

B

IF the machine was bought on July 1, 2015

Straight line depreciation

2015 = (25%*115000 ) /2 = 14,375

2016 =25%* 115,000 = 28,750

2017 = 25%*115000 = 28750

2018 = 25%*115,000 =28750

2019 =(25%*115000)/2 = 14,375

Double declining method

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(115,000*50,000)/2 =28750

2016

Opening book value =115,000-28750 =86250

Depreciation = 50%*86250 = 43,125

2017

Opening book value =86250-43125 =43125

Depreciation = 43,125*50% = 21,563

2018

Opening book value

43125-21563 =21562

Depreciation = 21562*50% =10,781

2019

Opening book value = 21562-10781 =10781

Depreciation = 50%*10781 = 5391

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