1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Aleksandr [31]
4 years ago
9

Marketers need to recognize and understand consumer behavior in order for their business to be successful. List and explain why

understanding consumer behavior is so important. Also within your explanation show how businesses attempt to understand their consumers? Also explain attributes of what customers are looking for in products and or services?
Business
1 answer:
frosja888 [35]4 years ago
5 0

Answer:

Consumer behavior can be defined as the behavior shown by the final consumers and users of the products and services. It is very important for the marketers to know and understand consumer behavior. Marketers should know:

Why consumers purchase different products

How much they purchase

From where they purchase

When they purchase products

With whom they purchase products

Who initiate the buying decision

What can influence him or her

From where did they get the information

Who influence their buying decision

Who actually make the buying

How they use the products etc etc.

Markets try to study consumers from the data generated in-store and out-of-store. They do research to study consumers in depth. They also do trend analysis which means what consumers are buying, what they are watching online, which movies they are seeing, which newspapers they read etc etc. In this way, they can get data regarding their preferences, needs and wants so they can made and tailor their offers and products accordingly.

Consumers want to satisfy their needs and wants with the help of products and services. They want to use the latest and innovative products which can fulfill their needs in the most advanced and effective way at the affordable price.

You might be interested in
During the year ended December 31, 2018, Kelly’s Camera Shop had sales revenue of $180,000, of which $90,000 was on credit. At t
storchak [24]

Answer:

(a) On December 10, a customer balance of $1,400 from a prior year was determined to be uncollectible

Dr Sales Returns and Allowances $ 1,400  

Cr Accounts Receivable   $ 1,400

(b) On December 31, a decision was made to continue the accounting policy of basing estimated bad debt losses on 2 percent of credit sales for the year.

Dr Bad Debt Expense $ 752  

Cr Allowance for Uncollectible Accounts  $ 752

Explanation:

Initial Balance  

Dr Accounts Receivable   $ 12,000

Cr Allowance for Uncollectible Accounts  $ 500

Kelly’s Camera Shop had sales revenue, of which $60,000 was on credit  

Dr Accounts Receivable  $ 60,000  

Cr Sales  $ 60,000

Collections of accounts receivable during 2018 amounted to $58,000.  

Dr Cash $ 58,000  

Cr Accounts Receivable   $ 58,000

(a) On December 10, a customer balance of $1,400 from a prior year was

determined to be uncollectible, so it was written off.  

Dr Allowance for Uncollectible Accounts $ 1,400  

Cr Accounts Receivable   $ 1,400

(b) On December 31, a decision was made to continue the accounting policy of basing estimated bad debt losses on 2 percent of credit sales for the year.  

Dr Bad Debt Expense $ 752  

Cr Allowance for Uncollectible Accounts  $ 752

6 0
3 years ago
A situation in which some resources are NOT fully utilized is represented in a
svp [43]
The production would be a my a point inside the curve. The curve shows the possibility of producing with all possible materials so inside the curve is representative of one or more of the resources not being used to its full capacity.
6 0
3 years ago
Exercise 8-07 At December 31, 2019, Pharoah Company Company had a credit balance of $18,100 in Allowance for Doubtful Accounts.
Alja [10]

Answer:

Entries are given below

Explanation:

DATA:

Opening Balance in the allowance for doubtful debt = $18,100

During 2020 Pharoah company wrote off accounts totaling 12,900

Entry                                                       DEBIT        CREDIT

Allowance for Doubtful Accounts $11,800  

Accounts Receivable                                               $11,800

At December 31, 2020, an aging schedule indicated that the balance in Allowance for Doubtful Accounts should be $23,700

Entry                                                       DEBIT        CREDIT

Bad debt expense                                $17,400

Allowance for doubtful debt                                    $17,400

           

Working

Balance before adjustment = $18,100 - $11,800

Balance before adjustment = $6,300

After Aging schedule indication

Adjustment  = $23,700 - 6,300

Adjustment = $17,400

3 0
3 years ago
Managers can be classified in terms of either their level in the organization at which they work and or their area of specializa
777dan777 [17]

Answer is true.

Managers who are classified in terms of their level in the organization are known by titles such as store manager, assistant manager or co-manager.

Managers who are classified by their area of specialization have titles such as the marketing manager, the accounting manager or the sales manager.

5 0
3 years ago
How does an expansionan expansion in the central​ bank's domestic assets ultimately affect its balance sheet under a fixed excha
vladimir1956 [14]

Answer:

Option D          

Explanation:

In simple words, A determined currency rate, also called a fixed currency value, refers to the form of exchange rate regimes during which a currency agency sets or pegs the value of the currency against both the value of yet another currencies, a combination of other currencies, or another value factor, like gold.

Thus, in order to keep the currency at a fixed level the monetary authority must increase their liability also but on a domestic level only as two accounts are considered to be separate in such systems.

5 0
4 years ago
Other questions:
  • AABC Uniforms currently buys uniforms and customizes them for specific teams. The uniform manufacturer is hard to deal with and
    13·1 answer
  • Quad Enterprises is considering a new three year expansion project that requires an initial fixed asset investment of 2.32 milli
    6·1 answer
  • If the donor dies in the year in which a gift is made, the gift tax return
    9·1 answer
  • Which of the following was not one of the purposes of the Single European Act? A. Remove all frontier controls between EU countr
    14·2 answers
  • Let the equation c = 2.32 n + 34,180 represent the cost of raising a child, c, on an income, n. if the corlone family has an inc
    7·1 answer
  • Adam Company's net income for the year is $100 million. Weighed-average shares are 50 million shares. In addition to common shar
    9·1 answer
  • Crestfield leases office space. On January 3, the company incurs $22,000 to improve the leased office space. These improvements
    5·1 answer
  • Many locations require that renters be paid interest on their security deposits. If you have a security deposit of $3,600, how m
    5·1 answer
  • g The low cost of labor in other countries around the globe is a factor that business must consider because they are impacted by
    9·1 answer
  • Which of these statements is not true when you inactivate tasks (available only in Project Professional) in a project?
    14·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!