Question

Nessa is a salesperson who has customers that speak different languages and come from different cultures. She finds it difficult to get her customers to trust her because of their ethnic and cultural differences. The best way for Nessa to facilitate trust-building with her customers is?

Answer 1

One of the most important characteristics in trust-building  with the customer is communication. To be effective, communication must be targeted to customer needs, to provide clarity about service or product information and to ensure greater reliability and security of your sales process. In this question, Nessa could use communication as a key to increase the confidence process of buyers who have the language and culture barrier, it could create a flexible sales dialogue model that would help her to gain essential information about her potential customer and then align your sales planning and strategy effectively.