According to <em>Robin Leidner</em>, fast-food restaurants rationalize the process of providing food to customers by developing standardized scripts for employees to use when dealing with customers.
There are many advantages associated with the fact that fast-food chains develop standardized scripts for customer service, as this way, they ensure compliance and quality of processes.
Standardization in fast-food restaurants therefore ensures faster service, mechanization of processes and higher quality in food production, since production and service standards must be followed in any unit of a fast-food chain.
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Answer:
<u>Pre-approach </u>
Explanation:
In case of personal selling, the seller and prospective buyer come face to face, wherein the former tries to highlight and convey product attributes to the prospect with an objective of effecting a sale.
Under 7 step personal selling approach, pre approach refers to conducting customer research and planning goals for the presentation, which is to be be given to the prospect.
Under this approach, the salesperson fixes up a face to face meeting with the prospect in order to ascertain prospect's needs and wants. Post ascertainment of such needs, the salesperson carries out a presentation, informing the prospect about product attributes which would meet such needs.
In the given case, Melissa is preparing for her first client meeting, trying hard to learn about prospect and his organization i.e customer research. Thus, this is the pre-approach step of the personal selling process.
Direct labour rate variance = (3875) unfavourable, Direct labour efficiency rate = (800) unfavourable
<u>Explanation:</u>
<u>Computation of Direct Material Price & Quantity Variance
</u>
Direct Material Purchase - Price variance = (SP minus AP) multiply AQ Purchase ($1.45 minus $1.48) multiply19000 = ($570) Unfavourable
Direc Material Quantity Variance =(SQ-AQ)SP =
((20 multiply600)-10500) multiply$1.45 = $2,175 Favourable
Direct Material Price variance - (SP minus AP)AQ Used = ($1.45minus $1.48) multiply10500 = ($315) Unfavourable
<u>Computation of Direct Labour Rate & Efficiency Variance
</u>
Direct Labour Rate variance = (SR minus AR)multiply AH
= ($8 minus $9.25) multiply3100 = -3875 Un Favourable
Direct Labour Efficiency Variance (SH minus AH)multiply SR
= ((5 multiply 600) minus 3100)multiply8) = -800 Un Favourable
I don’t really know what to say so =
