Question

What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?

Answer 1

Explanation:

An organization with a strong ethical compliance program is much more valued by its stakeholders, because the globalized world and new communication technologies have brought companies closer to consumers, which has generated a much greater relationship than just based on consumption, today people are informed beforehand about the history of companies, their values ​​and ethical and responsible conduct, looking for companies that add something positive in society besides just profitability.

Therefore, having a positive image on the market helps organizations increase their value to consumers and investors, which creates relationship marketing based on trust and identification. For companies to maintain standards based on ethics generates significant advantages such as being more competitive, attracting more customers, having a positive organizational climate, being better positioned in the market, etc.