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dlinn [17]
3 years ago
7

Rita is a successful entrepreneur who owns a small coffee shop and serves her customers regular homemade coffee. She recently ex

perimented with a new flavor and distributed free samples to her regular customers. She then sought their feedback on the new flavor. This is an example of ________.
a. brand positioning.
b. test marketing.
c. brand retailing.
d. commercialization.
Business
1 answer:
just olya [345]3 years ago
8 0

Answer:

b. test marketing.

Explanation:

Test marketing is a marketing method that focused for exploring the response of the consumer with respect to the product by making it available on the limited basis prior to release in a bulk. Also the consumer may be or not be aware that is the part of the test group

Since in the given situation, rita experimented the new flavor and distributed it as a free sample

So, it is a test marketing situation

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Think about choices to include and choices to avoid when developing a mission statement. Drag and drop each of the following phr
sergeinik [125]

Answer and Explanation:

The categorization is as follows:

For Poor Mission Statements:

1. Lists all or all kinds of  the products the organization sells

2. is product-oriented

3. is very broad  or wide

4. is less or lower than seven words

For Good Mission Statements:

1.  Addresses customers the organization serves

2. Is meaningful  and relevant

3. Is specific  and determined

4. Describes the business the organization is in

5. is market-oriented

6. States what the organization wants to accomplish or achieve

8 0
3 years ago
In Kuehn v. Pub Zone, the intermediate appellate court whose decision is featured in the case summary ruled that the Pub Zone __
omeli [17]

Answer:

The correct word for the blank space is: did not.

Explanation:

The Kuehn v. Pub Zone is a court case where Karl Kuehn sued Maria Kerkoulas -the owner of Pub Zone bar in Union, New Jersey- because Kuehn was beaten by a motorcycle gang inside the men's bathroom of Pub Zone. Kerkoulas had knowledge of the irrational behavior of motorcycle gangs in the area though, on the day when the attack took place, the Pagan's gang surpassed security in Pub Zone yet Kerkoulas decided to attend them. Later, the gang was heading towards the back of the pub. Kerkoulas thought they were leaving but they were following Kuehn to the men's bathroom where he was seriously injured.

Kuehn sued Pub Zone and the jury awarded $300,000 in damages but the trial court judge overruled the jury's decision and Pub Zone ended up owing nothing to Kuehn. <em>The owner of a business is not the insurer of the customers and has no duty on any care of one of them until a major event occurs</em>. Then, even if Kerkoulas knew about the behavior of the motorcycle gang, she is not responsible for the care of Kuehn on the gang attacking him.

3 0
3 years ago
Obama Company sells its product for $25 per unit. During 2012, it produced 20,000 units and sold 15,000 units (there was no begi
horrorfan [7]

Answer:

Unitary cost= $12

Explanation:

Giving the following information:

direct materials $5

direct labor $4

variable overhead $3

The variable costing method incorporates all variable production costs (direct material, direct labor, and variable overhead) to calculate the product unitary cost.

Unitary cost= 5 + 4 + 3= $12

3 0
3 years ago
The matching concept a. determines that expenses related to revenue be reported at the same time the revenue is reported b. addr
OLga [1]

Answer:

The correct answer is letter "A": determines that expenses related to revenue be reported at the same time the revenue is reported.

Explanation:

According to the matching accounting principle, during the same accounting period, the revenues and expenditures needed to generate such revenues have to be recorded. This is part of the accrual accounting method that specifies expenses and revenue must be recorded when incurred not when cash is received.

6 0
3 years ago
A consumer contest is an example of Group of answer choices sales promotion. public relations. personal selling. indirect sellin
kirill [66]

In marketing, an example of a Sales promotion is a consumer context.

<h3>What is a Sales promotion?</h3>

This refers to strategy employed by a firm who uses a campaign or offer to increase the consumer;s interest or demand in its product

Because the consumer context involves making relevant offers when the customer is poised to make a purchase, this is an example of Sales promotion.

Therefore, the Option A is correct.

Read more about Sales promotion

<em>brainly.com/question/14772910</em>

#SPJ11

4 0
2 years ago
Read 2 more answers
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