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dlinn [17]
3 years ago
7

Rita is a successful entrepreneur who owns a small coffee shop and serves her customers regular homemade coffee. She recently ex

perimented with a new flavor and distributed free samples to her regular customers. She then sought their feedback on the new flavor. This is an example of ________.
a. brand positioning.
b. test marketing.
c. brand retailing.
d. commercialization.
Business
1 answer:
just olya [345]3 years ago
8 0

Answer:

b. test marketing.

Explanation:

Test marketing is a marketing method that focused for exploring the response of the consumer with respect to the product by making it available on the limited basis prior to release in a bulk. Also the consumer may be or not be aware that is the part of the test group

Since in the given situation, rita experimented the new flavor and distributed it as a free sample

So, it is a test marketing situation

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Answer:

c) by setting MR(q)=MC(q) at a q for which p(q) is at least AVC(q)

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Profit is maximised at MR= MC and price is greater than MC for monopoly.

6 0
3 years ago
What is income elasticity onlyy
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Income elasticity of demand measures the receptiveness of the quantity demanded for a good or service to a change in income.

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Explanation:

Hope this helps!!

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4 years ago
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Alborosie

Answer:

60 frozen dinners is better

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4 0
4 years ago
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Solnce55 [7]

Answer: C. separation of legal ownership and management control

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7 0
3 years ago
Assume Ford Motors expects a new hybrid-engine project to produce incremental cash flows of $50 million each year, and expects t
photoshop1234 [79]

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A) $560 million

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