Question

Rita is a successful entrepreneur who owns a small coffee shop and serves her customers regular homemade coffee. She recently experimented with a new flavor and distributed free samples to her regular customers. She then sought their feedback on the new flavor. This is an example of ________.
a. brand positioning.
b. test marketing.
c. brand retailing.
d. commercialization.

Answer 1

Answer:

b. test marketing.

Explanation:

Test marketing is a marketing method that focused for exploring the response of the consumer with respect to the product by making it available on the limited basis prior to release in a bulk. Also the consumer may be or not be aware that is the part of the test group

Since in the given situation, rita experimented the new flavor and distributed it as a free sample

So, it is a test marketing situation