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FromTheMoon [43]
3 years ago
7

1. What characteristics of sales promotions account for the high levels of expenditures that have been allocated to them in rece

nt years?2. What role does sales promotion play in the trade channel and in business markets?
3. Why are sales promotions considered "risky" as a tool for integrated marketing communication (IMC)?
Business
1 answer:
Pani-rosa [81]3 years ago
4 0

Answer:

1. Marketing a product with making an advertisement with a high paid cast requires a high level of expenditure. This type of sales promotion is considered an effective but expensive.

2. Sales promotion plays a vital role in the trade channel and also in business markets as by promoting a product the customer and consumer comes to know about the product and its features by which it can differentiate it with other similar products and if the promotion is effective the consumer demand will increase and thus both the consumers and customers will buy the product.

3. Integrated Marketing Communication (IMC) is considered a risky tool for sales promotion because in this method an organisation coordinates with many channels to spread their message which is risky because according to a survey almost 70% of the messages lost their initial meaning while reaching the third channel.  

Explanation:

1. Marketing a product with making an advertisement with a high paid cast requires a high level of expenditure. This type of sales promotion is considered an effective but expensive.

2. Sales promotion plays a vital role in the trade channel and also in business markets as by promoting a product the customer and consumer comes to know about the product and its features by which it can differentiate it with other similar products and if the promotion is effective the consumer demand will increase and thus both the consumers and customers will buy the product.

3. Integrated Marketing Communication (IMC) is considered a risky tool for sales promotion because in this method an organisation coordinates with many channels to spread their message which is risky because according to a survey almost 70% of the messages lost their initial meaning while reaching the third channel.  

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Bristo Corporation has sales of 2,080 units at $50 per unit. Variable expenses are 25% of the selling price. If total fixed expe
Mumz [18]

Answer:

Degree of operating leverage = 7.8

Explanation:

given data

sales = 2,080 units

per unit price  = $50

Variable expenses = 25%

total fixed expenses = $68,000

solution

we get here Degree of operating leverage that is express as

Degree of operating leverage = Sales - variable cost ÷ (sales - variable cost - fixed cost)   .......................1

here

Sales = 2080 × 50  = 104000

and

Variable cost = 104000  × 25%  = 26000

so now put value in equation 1 we get

Degree of operating leverage = \frac{104000-26000}{104000-26000-68000}  

Degree of operating leverage = 7.8

3 0
3 years ago
what do economies of scale, the ownership of essential raw materials, and patents have in common? they must all be present befor
pantera1 [17]

what do economies of scale, the ownership of essential raw materials, and patents have in common? They are all barriers to entry.

Materials or substances used in the initial stages of producing or manufacturing items are known as raw materials. On commodity exchanges around the world, raw materials are commodities that are purchased and sold. Since raw materials, like labor and capital, are factors of production, traders buy and sell them on the factor market.

Various sorts of raw materials can be employed in a wide range of goods. The inventory or input commodities that a business needs to make its products are known as raw materials. For instance, a car manufacturer would employ steel used in the construction of vehicles as a raw material.

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5 0
2 years ago
The sales department of a consumer products organization realized that its rivals were adopting new customer relationship manage
Dmitry [639]

Answer: Option (C)

Explanation:

Environmental forces are referred to as or known as those forces which tends to involve shared beliefs and attitudes of population. Most of the marketing managers have found their task and job increasingly hard because of the fact that lifestyles, consumer values, and also beliefs are changing at a much more rapid rate than they did used to.

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3 years ago
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Answer:

The answer is A.

Explanation:

All other things being equal, an increase in the cost of production of a product will decrease the units of the product being reduced and this reduction in supply shifts the supply curve to left while a decrease in the cost of production will increase the units of the product being produced and this shifts the supply curve to the right.

Printed circuit boards is one of the materials used to build computers and since the price has increased, the cost of producing computer also increases and this will make the producers to produce less, shifting the supply curve to the left.

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3 years ago
Business schools generally train students to follow ________ decision-making models
tatiyna
<span>Business schools generally train students to follow rational decision-making models.
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