Question

1. What characteristics of sales promotions account for the high levels of expenditures that have been allocated to them in recent years?2. What role does sales promotion play in the trade channel and in business markets?
3. Why are sales promotions considered "risky" as a tool for integrated marketing communication (IMC)?

Answer 1

Answer:

1. Marketing a product with making an advertisement with a high paid cast requires a high level of expenditure. This type of sales promotion is considered an effective but expensive.

2. Sales promotion plays a vital role in the trade channel and also in business markets as by promoting a product the customer and consumer comes to know about the product and its features by which it can differentiate it with other similar products and if the promotion is effective the consumer demand will increase and thus both the consumers and customers will buy the product.

3. Integrated Marketing Communication (IMC) is considered a risky tool for sales promotion because in this method an organisation coordinates with many channels to spread their message which is risky because according to a survey almost 70% of the messages lost their initial meaning while reaching the third channel.  

Explanation:

1. Marketing a product with making an advertisement with a high paid cast requires a high level of expenditure. This type of sales promotion is considered an effective but expensive.

2. Sales promotion plays a vital role in the trade channel and also in business markets as by promoting a product the customer and consumer comes to know about the product and its features by which it can differentiate it with other similar products and if the promotion is effective the consumer demand will increase and thus both the consumers and customers will buy the product.

3. Integrated Marketing Communication (IMC) is considered a risky tool for sales promotion because in this method an organisation coordinates with many channels to spread their message which is risky because according to a survey almost 70% of the messages lost their initial meaning while reaching the third channel.