Answer:
Market segment
Explanation:
Consumers that share similar interest are grouped together to form a market segment. This is a marketing strategy to direct marketing communication to such groups expecting similar response from them.
This way the organization will be able to identify target customers and ensuring that marketing activities are successful.
Here, Alexander has identified market segment in commercial and real estate buyers as their response are similar to the marketing communication.
Answer:
$0, income statement s not affected.
Explanation:
The purchase and resale of treasury stock does not affect the income statement. When a company's treasury stock is resold, additional paid-in capital increases (if the stock were sold at a price above cost) or decreases (if the stock were sold at a price below cost).
Answer:
B. False
Explanation:
Capital Asset Pricing Model (CAPM) is an indicator that shows the relationship between the expected return and the risk of investing in a particular security.
This model is used to examine securities and their given prices, haven stated the expected rate of return and cost of capital involved.
CAPM is used by investors to make wise decision before investing their funds in a particular security.
