Answer:
a) The potential problem with relying on the results of the poll is bias due to the following criteria
1) The age group of the participants a will be more within a narrow range based on mainly newly employed and age bracket and others below a certain age level that spend time shopping
2) Depending on the kind of items sold at the shopping mall, a candidate may have more or less popularity at a given mall
3) The location of the mall can be a stronghold for a particular candidate
b) To increase the accuracy of the poll, the media company can take the following actions;
1) Conduct a poll at a similar shopping mall at a different location
2) Conduct polls with people not in the shopping mall
3) Ask people in a number of randomly selected homes ensuring the members eligible to vote in each home are reached, and repeat the process across the different populated regions where voting takes place in the state
c) The poll result indicates that the middle age employed group are approximately equally likely to vote for either candidate in the state and that the election will be more largely decided by the other groups of eligible voters
Explanation:
