Answer:
C) Bottom-up approach
Explanation:
The bottom-up approach refers to a management style where employee feedback is very valuable. Employees are generally invited to participate in the decision making or goal setting processes. The communication flows from the bottom of the organization to upper management levels.
In this case Hill, organizes an internal contest in order to get new business ideas. 
 
        
             
        
        
        
Speak to their corporate consumer department.
        
             
        
        
        
If the nicotine cigarettes are highly addictive and they were to offer the free samples to young adults then it will make the people be highly addictive in the nicotine cigarettes and this will cause the economy in the producers to have a less demand in elasticity. If it has a less elasticity, then it will cause a large price change, affecting the consumed quantity by the consumers.