If a consumer believes that the price of the good will be higher in the future he is more likely to purchase the good now. If the consumer expects that her income will be higher in the future the consumer may buy the good now. In other words positive expectations about future income may encourage present consumption.
Answer:
Following steps are followed to carry out research for declining sales,
Define the problem
List possible solution
Evaluate each alternative solution
Finalize the solution
Implement the solution
Measure results
Explanation:
Sales is very crucial element for any business. The declining sales at gents clothing brand has created a problem for business managers. The declining sales will results in many problems like, inventory obsolete issues, lesser profits, increase cost and similar. The main reason for declining sales could be change in fashion or trend. Gents clothing is very much impacted by celebrities. If some popular celebrity has changed its way of dressing the impact can be observed in entire fashion industry.
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department
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