A.click the chart and ask t edit data
Option C
Costly to imitate criteria for sustainable competitive advantage
<h3><u>
Explanation:</u></h3>
Sustainable competitive advantages are business assets, properties, or skills that are hard to replicate or exceed; and render a higher or complimentary long term situation over competitors. A company must produce distinct goals, plans, and methods to create a sustainable competitive advantage.
It needs huge expenditure in time and money to create a brand. It demands very limitedly to destroy it. A good brand is precious because it prompts customers to favor the brand over competitors. A unique product or service increases customer support and is less suitable for a competitor to imitate.
Answer:
None of above is the answer. The correct order is: B.exporting, licensing, franchising, joint venture, and wholly owned subsidiary.
Explanation:
Once the company has selected the market or markets to which it will direct its international expansion strategy, it will move on to the phase of choosing the entry form. The decision will depend on the type of product or service to be exported, the financial commitment that the company is willing to assume, as well as the level of control and coordination of international operations.
“The different input methods are determined according to the nature of the control that can be exercised over the distribution channel, over the products and brands that are marketed in the destination country”
