The process of interpreting messages from others into meaning is called DECODING. Decoding has to do with conversion or interpretation of codes into meaningful forms. For communication to take place the receiver of the message must be able to decode correctly what the message is saying.
It is important for the ALSA management team to understand the importance of social media in their work because they had their most successful fundraiser thanks to social media. The Ice Bucket challenge raised $115 million in just a little more than one month.
This challenge began to spread massively after celebrities started to participate in the activity of dumping buckets of ice water over their heads and making donations to increase worldwide awareness on the ALS disease.
The videos shared on social media became viral and more than 17 million people were part of it. The ALSA organization sent an email to 60,000 people on their mailing list, but the movement developed mostly on its own.
The ALSA management team also understood that the impact of repeating the event next year would not be the same. However, they can still make annual events thanks to the 2014 popular event.
Two people who have chosen to be friends for over 30 years is an example of a group that is both primary and voluntary.
Answer: Option B
<u>Explanation:</u>
Primary groups are the groups which have most importance in our lives. The people who are a part of this group are the closest to us and are our friends and families.
The voluntary groups are the groups which we form on our wish and will and not have been given to us without our wish. So the friend who has been in our life for more than thirty years is one of the most important people of our life and has huge emotional importance for us.
