Staff position influences the public and serves as a liaison and spokesperson for the brokerage firm. The individual communicates with the customer by the action and behavior. The information could occur with the secretary and office manager or other customer-facing staff.
Here Is a quick example such as receptionist answer the phone and brand equity will decline, The receptionist is friendly and an agent will decline. The other side receptionist is friendly and helpful and both the brokerage and agent would increase the customer mentality. Internal perception is also very important and enforces the undermining of the culture direction and supports the staff to dress the business and read books or eat food. It is very important to develop a culture that supports the staff and is underestimated. Fast forward today hiring support staff is very important and sufficient energy and time are required during the selection process.
