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Valentin [98]
3 years ago
8

Ikea invests in alternative solutions such as using solar panels and wind turbines to to supply energy to its buildings, and the

company is committed to decreasing the amount of raw materials it uses in making its products and avoiding the depletion of natural resources. These actions by Ikea are an example of ______.
Business
1 answer:
erastova [34]3 years ago
8 0

Answer:

Green marketing

Explanation:

Green marketing is defined as the process by which a person or company promotes products that are environmentally friendly or that gives environmental benefits.

It involves processes like promotion, packaging, product modification and so on.

In the given scenario Ikea invests in solar panels and wind turbines to to supply energy to its buildings, thereby decreasing the amount of raw materials it uses in making its products and avoiding the depletion of natural resources.

This is green marketing.

You might be interested in
Suppose Joe is maximizing total utility within his budget constraint. If the price of the last pair of jeans purchased is $25 an
inessss [21]

Answer:

80 units

Explanation:

Given:

  • Price: $25 we have: 100 units
  • Price: $20, how many units to maximize the total utility

Let X is the number of units we need to find

As we know that, the law of equal-marginal utility a consumer spends his or her income among goods so that utilities receive from the amount spent is equal. So we use a simple rule of three:

$25    100 units of utility

$20      X

<=> 25X = 20*100

<=> X = 80 units

Hope it will find you well.

6 0
3 years ago
A degree of aggressive procurement involvement not normally encountered in supplier selection refers to ____. Group of answer ch
Dmitriy789 [7]

Answer:

supplier development.

Explanation:

A degree of aggressive procurement involvement not normally encountered in supplier selection refers to supplier development.

Supplier development is a business strategy and it involves the process of working one-to-one basis or closely with certain suppliers in order to improve and boost their performance for the benefit of growing and developing an organization.

It is a concept that is also similar to reverse marketing in business management. It is a strategic business plan which is aimed at improving the quality and performance of suppliers by availing them resources they need to achieve success and have competitive advantage in the supply chain.

For instance, a buying organization might decide to implore suppliers to enter an emerging market.

Also, another example of the supplier development is, in order to prevent the wide-spread of Corona virus, CDC is ensuring its suppliers of ppe (personal protective equipment) are continuously supplying face masks.

8 0
3 years ago
Fresh-Cola Inc. is a manufacturer of carbonated drinks that packages its products in bottles, cans, and 12-pack cartons. A stand
Sloan [31]

Answer:

Fresh cola is using packaging as a part of its product differentiation strategy

Explanation:

A product differentiation strategy may require adding new functional features or might be as simple as redesigning packaging. Therefore Fresh cola is using packaging as a part of its product differentiation strategy since it changed its previous features to a new one

4 0
3 years ago
Marc tried a new fruit-flavored beverage and thought it was awful. He was especially disappointed because he had liked the dried
krek1111 [17]

Answer:

e. brand dilution.

Explanation:

Brand dilution is when a brand is weakened because it is overused. This usually occurs as a result of unsuccessful brand extension.

Undifferentiated products are products that are intrinsically identical and have high rate of substitution with products from other suppliers. Examples of undifferentiated products are milk , ice and gasoline.

I hope my answer helps you

5 0
3 years ago
Read 2 more answers
Tesla is building a battery factory in nevada with an enormous capacity far exceeding current and, some say, also exceeding futu
fredd [130]
Musk is pursuing this overall strategy because he thinks the market for the batteries will be higher than forecasted. Tesla not only plans to power their cars with these batteries, but also consumers’ homes. Tesla also builds and installs solar panels. This will create a product ecosystem much like Apple did with the iPod, Mac, iPhone. iPad, Apple Watch and Apple TV. The idea is that by buying one of the company’s products the consumer will be more likely to buy the other ‘parts’. In addition to this sales plan, by building a large facility he will employ the economies of scale and thus have the cheapest batteries available. By doing so he will secure market capitalization (the total amount of batteries sold by all companies).
6 0
3 years ago
Read 2 more answers
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