Question

Lucas believes that developing an e-commerce site is crucial to success. He believes that a strategy of doing so can help outflank the competition and help the company prosper. He suggests that it will cost $280,000. Which budgeting method described in the chapter would most strongly support spending dollars in this fashion?

Answer 1

Answer:

Objective/task.

Explanation:

The objective and task method are used by companies to allocate a certain sum of money to its budget made for marketing that is based on specific objectives, instead of choosing a random amount or amount based on the sales revenue or projections.

Hence this strategy will help Lucas's e-commerce company to prosper.