Question

In a study conducted in the 1980s during the height of student protests against apartheid in South Africa (Ross & Stillinger, 1991), students gave high ratings to a plan to divest university funds from South African companies when the plan was presented in the abstract. However, when the same plan was actually proposed by the university administration, students gave it lower ratings because they saw the university administration as "the other side." This is an example of:_________

Answer 1

Answer:

Reactive devaluation

Explanation:

From the scenario described. It can be observed that the students gave the idea a lower rating because it was coming from the opposing side. Hence, this is am an example of REACTIVE DEVALUATION.

This is because Reactive Devaluation is a term that describes a form of mental bias from one party towards another. This arises when a plan is devalued by party A because the plan comes from party B who is perceived as the opponent.

Hence, in this case, the students' reaction is an example of Reaction Devaluation