Jim could get the views of employees who may have left the company due to perceptions of discrimination or unequal treatment by contacting them. For contacting the employees who have left the company due to perceptions of discrimination or unequal treatment Jim should first find out details of those people like phone number and email address.
After finding out the details, he should contact them and ask what is their reason to leave the company and if they feel discrimination or unequal treatment practice in company and if yes why they feel so. If they give confirmation regarding the same then Jim should talk to the current employees and find out how it happen and who practices this in firm.
After knowing the issue Jim should take appropriate steps to discard this practice from the organization.
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The answer that best fits the blanks above are POSITIONING and NAME SELECTION, respectively. So one of the strategies in developing a strong brand is to start with brand positioning then followed by brand name selection. Brand positioning is also part of marketing and this allows the brand to be occupied in the minds of the customers. On the other hand, brand name selection follows a certain criteria that should be met whether it is interesting, and attracts attention.
I don't believe that is true