FALSE, CONCLUDING IS A CONCLUSION AT THE END
You have to consider yoir audience in order to decide wht type of writing you're going to do, possibly what arguments to make, and what style you write your piece in. who you are writing for really makes your writing what it is.
Hi, you've asked an incomplete question. However, I inferred you are referring to the web marketing term- conversion.
<u>Explanation:</u>
In web marketing, a successful ad click to a website is often called a conversion. In other words, the number of visitors that respond to an ad urging one to click a form or to make a purchase on a website makes up the conversion rate.