When a company chooses to market a product in certain parts of the country but not in others because consumer preferences of one region differ from another region, it is known as geographic segmentation.
<h3>What are consumer preferences?</h3>
The products or commodities, which are demanded by consumers in a specific quantity at a given price due to the utility it brings to an individual consumer, is known as a consumer preference.
Hence, option A holds true regarding consumer preference.
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Answer - A (7 years)
WORKINGS
To calculate how long it would take for the new refrigerator to pay for
itself in lower utility costs, the cost of new refrigerator will be divided by lower utility cost per
year
Cost of new refrigerator = $598
TO CALCULATE LOWER UTILITY COST PER YEAR
At a cost of only 12 cents per day
Annual cost will be 12 X 365 = 4380 Cents ($43.8)
Cost saved annually = Cost of old refrigerator – Cost of new
refrigerator.
Lower utility cost per year = $132 – $43.8
Lower utility cost per year = $88.2
How long would it take for the new refrigerator to pay for
itself in lower utility costs?
$598 ÷ $88.2
= 6.78 years
Approximately 7 years
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Explanation:
Refers to how well a product or service meets the customer's needs