Question

Acme Corporation is currently experiencing rising sales for a new-product idea it pioneered several months ago. Profits are also increasing, so other competitors are now entering the market with similar products. The competitive situation is changing from monopoly to monopolistic competition. In which stage of the product life cycle is Acme Corporation operating?A) Market introduction
B) Market maturity
C) Market growth
D) Sales decline
E) Market establishment

Answer 1

Answer:

B) Market maturity

Explanation:

Product life cycle is the different stages involving a product's introduction through to its period of decline. Just as living organisms have life cycles, so do products as well. A product's life cycle involves three major stages; Introduction or Early stage, Maturity stage and Declination stage. The introduction stage involves the period the product is just fresh from the factory with different series of modelling and has yet to be introduced to the target market. Introduction stage includes the period it is now introduced to the target market. Maturity stage involves the period the product has been introduced to the market. At this stage, it can draw either positive or negative responses. When it draws a positive response, it means the target market enjoy the product and tend to purchase more with sales skyrocketing. Declination stage involves the period the product attracts low sales.