Answer:
D) $31.
Explanation:
The computation of the predetermined overhead rate is shown below:
Predetermined overhead rate = Estimated manufacturing overhead ÷ estimated direct labor hours
where,
Estimated manufacturing overhead is
= Salary of factory supervisor + Heating and lighting costs for factory + Depreciation on factory equipment
= $37,600 + $22,000 + $5,600
= $65,200
And, the direct labor hours is 2,100
So, the predetermined overhead rate is
= $65,200 ÷ 2,100
= $31
Answer:
Number 4 is correct. <u>Mass customization.</u>
Explanation:
In this question, the most appropriate alternative is mass customization.
It can be defined as a process where companies produce goods and services for an expanded market, but that such products are modified and personalized to meet the needs and desires of a potential customer.
Mass customization allows the company to produce customized products with the advantage of productive flexibility and low unit costs that come from the mass manufacturing process.
This is a marketing strategy that is used to generate value for the consumer, since the company is able to offer a product with greater added benefits and at the same time maintain low manufacturing costs, which creates value and increases consumer satisfaction.
Explanation:
The motivation for consumption comes from individual needs and desires, which may occur consciously and unconsciously. To meet their needs and wants, people identify and buy products and services that are compatible with their satisfaction.
There are several surveys and studies that seek to identify consumer behavior and explain how the purchasing decision process occurs. One of the most widespread theories in the world is Maslow's theory, which presented a hierarchy of needs that aims to identify a priority system of human needs satisfaction, divided into five parts, which are arranged in order of importance:
- physiological,
- safety,
- love,
- esteem and
- self-actualization
This theory is of great relevance to help marketers target their strategy according to the priority and need of individuals, including in their campaigns messages that send the consumer a sense of urgency for the product or service, directing marketing communication to the bottom of the hierarchy, which is the consumer's priority.
