It is Raising Awareness.
It is actually changing people’s perspective towards things they have been thinking to be right or wrong.
In this scenario, it is generally thought and has been accepted by people that Starbucks Coffee price is too high, because they have the best quality coffee and for that they are charging high.
But in reality, they get the raw material from farmers of Colombia at a very cheap price. This is what most of the people don’t know about. So the consumers who came to know about it, started to protest against them, thus creating awareness about this to other people.
If your company increases its market penetration it means more people in the target market are buying the <span>company's product and it growing the business</span>
Answer: The nonrefundable $20 ticket is the sunk cost.
Explanation: A sunk cost is a cost that has already been incurred and which cannot be recovered.
However, a prospective cost is a future cost that is yet to be incurred and which can be avoided if an action or inaction is taken.
Therefore, from the scenario in the question above, we can see that Susie has already purchased the soccer match ticket which costs $20, and she is yet to incur the costs of gas, wear and tear, and parking fee.
Hence, the $20 is the sunk cost because it has already been incurred and cannot be recovered, while the $10 for gas and wear and tear, and $5 for parking are the prospective costs that will be avoided.
