Answer:
D. Using customer's past purchase history to send information about related products and services the customer may be interested in
Explanation:
Data mining is the process whereby large pre existing databases are examined with the aim of generating new information. It is the extraction of usable data from a larger set of data. Company usually use this process to turn raw data into useful information that can be applied to their daily activities.
In the case of marketing, data mining helps in extracting useful information from a customer's purchase history in order to identify useful information on goods or services the customer may be interested in or attracted to.
Answer:
The correct answer is letter "C": market specialization.
Explanation:
After <em>segmenting </em>their market, companies tend to start their phase of market specialization with the information gathered in their research which is helpful to spot what the company's best segment of the market is based on <em>age, gender, </em>and <em>consumer income</em>. With that information, firms can drive their efforts toward producing a good or rendering a service that satisfies the needs of a specific group of them.
Answer:
non-programmed decision
Explanation:
Based on the information provided it can be said that the type of management decision that is being described is known as a non-programmed decision. This is a decision that are rare and lack strict guidelines for how they should be made or handled. They usually occur in dire situations and are made out of desperation to reach a solution to a major problem as quickly as possible.
Answer:
4%
Explanation:
If the real gross domestic product for the year grew by 2%
The inflation rate also grew by 2%
Then nominal GDP rate can be calculated as follows
= Real GDP + inflation rate
= 2% + 2%
= 4%
Hence the nominal gross domestic product grew by 4%
Among salespeople, order takers often represent products that have few options, such as magazine subscriptions and highly standardized industrial products.
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Explanation:</u></h3>
A sales person who only aims in getting new orders and will not take any actions regarding finding new customers or increasing the existing order frequency. He will not aim in the increasing of the sales that already exists. He aims only in money making process.
In the examples given, subscriptions of magazine and highly standardized industrial products are given. When considering these examples, the order takers will only take steps in getting new orders with a few options at their hands.
