Answer:
Increase Segment margin for Medial = $9,075
Increase Segment margin for Dental = $12,100
Explanation:
The calculation of increased segment margin.for Medical and Dental is shown below:-
Medical Dental
Incremental Sales $38,500 $33,000
Less: Variable Cost ($25,025) ($16,500)
(Medical 65% and ($38,500 × 65%) ($33,000 × 50%)
Dental 50%)
Incremental
Contribution Margin $13,475 $16,500
Less: Traceable
Advertising Cost ($4,400) ($4,400)
Increase Segment
Margin $9,075 $12,100
