Plasticity or brain plasticity refers to the brain's capacity to change throughout life. It is centered around the notion that many aspects in a person's brain can suffer alterations even through adulthood. Basically it defies the idea that we are "hard-wired" as humans. Learning is appointed as a main contributor to the increase of brain plasticity, this is largely due to the brain's capacity to form new connections (synapses) between neurons (brain cells) when presented with new scenarios, it is consistently reorganizing itself, creating and pruning (removing) synapses.
Answer:
Elaboration likelihood model
Explanation:
Elaboration likelihood model is defined as a theory of persuasion that suggested that persuasive messages has a kind of leverage on individuals' attitudes by two different routes, central or peripheral.
It further stated that, in a situation where by there is high motivation and ability to process messages, the individual involved often go the central route. However, when such individual has neither motivation or the ability to process the message, there is tendency to take the peripheral route.
Hence, According to ELABORATION LIKELIHOOD MODEL, people are more likely to carefully evaluate a persuasive message when their motivational state is high, and when they have the ability or knowledge to evaluate the information.
