Answer:
The statement is: False.
Explanation:
The difference between mass marketing and relationship marketing is that the first is used to attract large numbers of customers with a product that is not necessarily tailor-made for them. On the other hand, relationship marketing provides consumers with a good or service that matches their needs. Companies implementing this approach are likely to keep customers' information in a database to evaluate changes over time and to adapt to them.
Thus, maintaining databases thanks to the advance of technology is likely more useful for firms using relationship marketing.
When a company has a monopoly on a product, there is no other competition so that producer can price the product however high they want. When there is competition, the product must be priced appropriately or the consumer will go to another option. Additionally, monopolies can result is a lesser quality product.
<u>Full question:</u>
Trent runs a small business in which he manufactures hinges to be used in kitchen and storage cabinetry. He stores the hinges in his warehouse and delivers them to various cabinet makers prior to them completing the cabinets' construction. Trent is a
A. retailer.
B. intrapreneur.
C. service provider.
D. wholesaler.
E. direct marketer
<u>Answer:</u>
Trent is a wholesaler
<u>Explanation:</u>
A wholesaler acquires the goods from a producer in mass quantity and re-sells it to retailers in tiny portions. Wholesalers obtain a central position in the retailing course set-up. Warehousing is an essential marketing function offered by the wholesaler.
A wholesaler holds a huge accumulation of goods for retailers. Wholesalers support to maintain prices by regulating stocks according to demand. Many wholesalers manage their warehouses for stocking goods. . He also trades goods to the retailer on account. Thus, at both edges the wholesaler serves as a financier.
