The majority of conventional portfolio-analysis methodologies evaluate SBUs based on two crucial factors: the market or industry an SBU operates in is appealing, and an SBU's position within that market or industry is strong.
What is Strategic Business Unit?
A strategic business unit, or SBU for short, is a fully operational part of an organization with its own mission and goals. An key section of the organization, a strategic business unit typically functions independently. It provides updates on its operational status to the headquarters. Although a strategic business unit, or SBU, is an independent company, it is required to report directly to the organization's headquarters on the status of its operations. It is independent and centered on a particular market. It is large enough to have independent support divisions for things like human resources and training. Having an SBU has a number of advantages. For businesses with a variety of product structures, this strategy is most effective. Proctor and Gamble, LG, and other businesses are the best examples of SBU. Under one roof, these businesses house numerous product categories. For instance, the company LG produces consumer durables.
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BIOLOGY, BOTANY AND ENGLISH
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Sales manager and buyer the organization acts in an ethically questionable manner
Explanation:
The free enterprise system is one influenced by the market, which will determine all economic variables, such as price, products and services, and is a system independent of government control to function.
Therefore, it is correct to state that in a free enterprise system, the offer and demand of the consumer for a product or service that will be the determinant of the success or failure of an organization.
As an example of an entrepreneur, we can mention Steve Jobs, who created one of the largest technology companies in the world, Apple. The free enterprise system was one of the reasons for Apple to succeed in becoming one of the most valued companies in the world, due to the fact that it brought innovative products to the market that became examples of products of value to consumers, which made company to grow and become so successful in the market. If the company operated in a government-controlled market, it would probably have to follow specific rules and restrictions for the production of its products that could limit the company, and its performance could be restricted and not as innovative as the company in the market, which is one of the reasons why it achieved success.
From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
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