On the advice of social psychologists, a technology company decides to pay an unreasonable amount of money to a well-liked celeb
rity to promote a new product. The company is taking the ________ route of persuasion and using ________ conditioning to make potential customers develop a positive attitude about the product.
On the advice of social psychologists, a technology company decides to pay an unreasonable amount of money to a well-liked celebrity to promote a new product. The company is taking the NOT CENTRAL route of persuasion and using CLASSICAL conditioning to make potential customers develop a positive attitude about the product.
