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Tasya [4]
3 years ago
8

On the advice of social psychologists, a technology company decides to pay an unreasonable amount of money to a well-liked celeb

rity to promote a new product. The company is taking the ________ route of persuasion and using ________ conditioning to make potential customers develop a positive attitude about the product.
Social Studies
1 answer:
Sati [7]3 years ago
7 0

Answer:

NOT CENTRAL ; CLASSICAL

Explanation:

On the advice of social psychologists, a technology company decides to pay an unreasonable amount of money to a well-liked celebrity to promote a new product. The company is taking the NOT CENTRAL route of persuasion and using CLASSICAL conditioning to make potential customers develop a positive attitude about the product.

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