Question

Karla bought her dress for the recital not because she liked the color and style, but because it made her feel good about herself, and she needed that confidence before performing. This represents the importance of the ________________ aspect of a product.

Answer 1

Answer:

Symbolic performance

Explanation:

The three types of performance of a product are:

1. Instrumental performance

2. Symbolic performance

3. Affective performance of a product

Instrumental performance

This simply talks about the physical functioning of the product.

Symbolic performance

This also is refered to as the aesthetic or image-enhancement performance of a product. it aim to enhance the consumers self-concept in the desired way. An example: earpods were symbolic of innovation but now even grandparents have them, therefore they don't enhance self-concept.

Affective performance

This is the emotional response that an individual derives or get when they own or are using a particular product or outlet.